Transitions in mood on a modest budget.
A blend of spaces for yoga and spin heralds a new concept in wellness, and demands an approach to design where every element earns its place.
“The venue is full of surprises yet makes no compromise on its central purpose: to entertain, nourish and inspire.”
Bohdi & Ride is a multi-dimensional facility that provides a highly sensorial experience. Designed for DIY construction using low-cost materials, the venue is full of surprises yet makes no compromise on its central purpose: to entertain, nourish and inspire.
The venue is a series of distinct spaces, formed by hand and ﬁnished with light touches and textures. Elements of raw concrete, draped fabric and rolled paper all have a function, and trigger each of the senses in speciﬁc ways — to enliven, support, soothe and more.
In keeping with the balanced lifestyle Bohdi & Ride advocates, the brand’s visual identity contains a combination of elements designed to work in harmony with one another.
The logo features calming Eastern-inspired typography and is at once completely assured and instantly recognisable.
“A combination of elements designed to work in harmony with one another.”