The re-invention of a glamorous Melbourne venue.

Creating a fully immersive experience across three themed levels has resulted in a sought-after function space that provides the ultimate escape from reality.

Interiors

Located in a heritage-listed mansion meant the interiors team was not able to alter the existing structure. Instead, efforts were focused on amplifying the venue’s grandeur and sophistication to a truly extravagant level. The old world décor provided the catalyst for establishing a heightened sense of escapism.

A variety of reflective, textured and vibrant materials encourage guests to explore the venue and interact with its many spaces. Cleverly concealed partitions allow the three function spaces to be transformed into five private rooms as well as an exclusive VIP area.

“A variety of reflective, textured and vibrant materials encourage guests to explore the venue and interact with its many spaces.”

Marketing

Completing the lavish, capricious brand story that is anchored in the venue’s 17th century baroque theme is a series of decorative design embellishments.

Sensory overload is underlined with a sophisticated logo treatment that accents sculptural elements and reveals more with every viewing. Escher-like visual illusions and an illustrative neoclassical font complete the glorious excess.

“Escher-like visual illusions and an illustrative neoclassical font complete the glorious excess.”

“Treatment that accents sculptural elements and reveals more with every viewing.”

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