Effortless cool in a chic car park conversion.

A hidden CBD location, glamorous installations and upmarket imagery combine to draw a high-class crowd.

Bond entry: round Bond sign on a dark wall beside a sculpted curved wall panel

Interiors

Perhaps it was James Bond himself who said it best: you only live twice. Bond was one of Hachem’s earliest successes but when the iconic venue recently changed hands, we were given the chance to reimagine the space.

Bond bar: illuminated back-bar shelves and a wave-patterned counter in a dark room

Bond booth: upholstered chair pair at a round table in a dark arched alcove with gold trim

“The interior layout melds a vibrant open amphitheatre with secluded corners and enclosed booths.”

Signature curves and the intimate lounge atmosphere were retained but the decor was updated with softer furnishings, a lightened colour palette, lavish furniture and a breathtaking new lighting scheme. The interior layout melds a vibrant open amphitheatre with secluded corners and enclosed booths.

Bond washroom: backlit round mirror above two alabaster basins on a dotted wall

Bond bar: neon-lit curved shelves of spirits lined along a sweeping gold line

Bond lounge: leather chairs and round gold tables beside a curved neon line

Bond website: dim interior photo with a small navigation menu at the left edge

Marketing

Creating the club’s visual identity at the same time as designing its interior allowed Hachem to fully realise the potential of Bond as a uniﬁed brand experience. Much like the club itself, the brand exudes cool and conﬁdence.

Leather bound menus and neon-like signage bring to life the club’s dynamic and elegant logotype, playing their part in underlining the evocative sophistication of Bond.

Bond cocktail: espresso martini in a coupe glass in front of blurred gold neon lines

“Much like the club itself, the brand exudes cool and conﬁdence.”