Bacco, Italian Wine Bar Branding

Capturing the essence of genuine Italian dining.

Paying tribute to Italian cafe posters of the 1920s and 1930s, the visual palette for Italian wine bar Bacco harks back to a time of romance and glamour.

Marketing

With a distinctive honeycomb motif and striking typographic treatment, the branding devices build a story of traditional Italian fare, prepared with passion and care to epitomise an authentic Italian dining experience.

Packaging and menus feature exquisitely detailed ﬂourishes and evocative iconography to create a warm and approachable set of materials that allude to Art Deco design and connote a sense of real and lasting value.

“The branding devices build a story of traditional Italian fare, prepared with passion and care to epitomise an authentic Italian dining experience.”