Orabel, Seaside Home Architecture and Marketing

A serene response for a seaside abode.

Responsible and sympathetic foreshore development is the hallmark of a project that emphasised the natural features of this appealing location

Orabel, street-side view of three-storey apartments under a curved steel-frame canopy

Orabel, render of apartments set above a lake edge with native shrubs and trees in front

Architecture

The built form at Orabel is distinguished by a striking ﬂoating roof, derived from the notional cut made to the natural ground plane and reminiscent of a breaking wave. Supporting columns are structural and expressed in a way as to represent tree trunks in a natural landscape.

The ﬁnal design comprised four separate buildings that provided for permeability and created beautiful vistas that connected the foreshore at the front to the creek corridor at the rear. Materials for the building were selected from a palette of coastal colour, enhancing the ﬁt of the building into its natural surrounds.

Orabel, long view of the curved-roof apartment row with a car passing on the road in front

“The built form at Orabel is distinguished by a striking ﬂoating roof, derived from the notional cut made to the natural ground plane and reminiscent of a breaking wave.”

Orabel, render of the apartments with a lattice roof canopy along a tree-lined street

Orabel, interior render of a living room with teal wall art, pale blue sofa and glass walls

Orabel, bathroom with white subway tiles, round mirror, wall-hung vanity and a black shower screen

Orabel, dining area with a round marble-topped table, blue chairs and a tall window

Interior

The most appealing feature of Orabel was its adjacency to the Port Phillip Bay foreshore. Floor plans were designed to take advantage of the orientation towards the splendid views and planned so that the outlook through the apartments and out to the bushland was not compromised by services or functional rooms such as kitchens.

Our concept for Orabel utilised a neutral colour palette and natural timber and joinery, with the interior design pared back and deliberately under-styled to allow residents the chance to put their own stamp on their new home.

Marketing

Mother Nature was the inspiration for a branding toolkit that sought to emphasise the significant environmental features of the site, which is nestled between the delightful Port Phillip foreshore and the peaceful Kananook Creek.

Orabel — meaning beautiful seacoast — was our creative brand name solution, and we combined it with a simple descriptor (Waterfront) to help prospective purchasers make an instant connection to the dwelling’s location.

Orabel, bus shelter advertising panel at dusk with a beach scene and the WF monogram

W = WATER

F = FRONT

REPRESENTATION OF
OCEAN AND SAND

Orabel meaning: Beautiful seacoast

The logo was designed to evoke a soothing tranquillity. An understated sans-serif font and gentle, ﬂowing lines that represent the ocean and sandy landscapes, completed a sophisticated and calming impression.

Orabel, aerial view of a pale sandy beach edged with coastal scrub and shallow turquoise water

Orabel brochure with a teal starfish cover resting on a stack of brochures

“An understated sans-serif font and gentle, ﬂowing iconography completed a sophisticated and calming impression.”

Orabel brochure spread open with a cyclist photograph and building images on a grey surface

Orabel, brochure covers laid out in an overlapping grid, teal and beach imagery

Orabel, iMac screen mock-up showing a beach aerial with the WF monogram centred

Orabel, iMac mock-up showing the ORABELESCAPE homepage over an aerial beach photograph