Brand building with sophistication and authenticity.

A thoughtful re-purposing of a graphic device took the branding of this property investment company into an entirely new realm.


Hachem undertook a complete re-design of the company’s visual identity, considering every available element in a quest to create a modern and confident brand that reflected its promise of creativity.
The infinity device was given a three dimensional treatment to provide the logo with dynamism and meaning. The colour palette was simplified to a very elegant combination of stylish architectural copper and warm grey vignettes. The final impression is chic, professional and believable.