Brand building with sophistication and authenticity.
A thoughtful re-purposing of a graphic device took the branding of this property investment company into an entirely new realm.
Hachem undertook a complete re-design of the company’s visual identity, considering every available element in a quest to create a modern and conﬁdent brand that reﬂected its promise of creativity.
The inﬁnity device was given a three dimensional treatment to provide the logo with dynamism and meaning. The colour palette was simpliﬁed to a very elegant combination of stylish architectural copper and warm grey vignettes. The ﬁnal impression is chic, professional and believable.