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Cre8tive Property

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Cre8tive Property logo, grey wordmark with an infinity-style figure 8 and a short rule beneath

Brand building with sophistication and authenticity.

A thoughtful re-purposing of a graphic device took the branding of this property investment company into an entirely new realm.

Cre8tive Property, business card with a gold foil figure 8 on a dark textured card
Cre8tive Property, small logo on a light panel beside a copper louvred building facade
Cre8tive Property, stacked dark business cards with the gold figure 8 on a grey surface

Marketing

Hachem undertook a complete re-design of the company’s visual identity, considering every available element in a quest to create a modern and confident brand that reflected its promise of creativity.
The infinity device was given a three dimensional treatment to provide the logo with dynamism and meaning. The colour palette was simplified to a very elegant combination of stylish architectural copper and warm grey vignettes. The final impression is chic, professional and believable.

Cre8tive Property, iMac mockup showing the website beside a copper-toned building photograph Cre8tive Property, stationery on grey with a folder, envelopes and letterhead in copper tones
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