Hachem

Marketing

FFour was a brand designed around entertainment so it made sense that it was marketed with a degree of levity and fun. To create a fully integrated experience, the marketing elements inspired the approach to interior design.

With its interconnecting characters, the striking logo was based upon the intricate graphic illusions of MC Escher. The liberal use of stark red connoted the posters of Russian Constructivism and imparted a sense of great energy and passion. Typography recalled the bold modernist forms of the Bauhaus movement and neatly matched the interior of this industrial warehouse bar.