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Bird Bang'n Chicken

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Bird logo: tan lettering with a rooster above, Brunswick and Bang'n Chicken around it

Effortless cool

Describing itself as a big-hearted diner, Bird is a bistro and bar that combines chicken dishes in a variety of cooking styles with an all-Australian drinks list. The owners were determined to reimagine what a chicken-focused diner could be, and the interior was key to this ambition.

An eclectic material palette was chosen to create the warmth of a small venue in what is a modern and unassuming building. Once inside, patrons leave behind the outside world and comfortably sink into cushion-lined leather bench seats and dining chairs. Burnt orange dominates the interior, further adding to the warmth and sense of sanctuary.

Bird neon sign: red arrow-shaped BAR sign mounted on a dark wall beside a pale panel
Bird bar: timber-slatted counter with stools in front of shelves of bottles
Bird bar: blurred figure walking past a timber-slatted counter lined with spirits

Interior

The venue’s bar is undoubtedly its centrepiece, with the backlit perforated metal shelving wall instantly drawing the eye.

A strutted timber counter base provides textural relief from the sleek, polished concrete flooring, while terrazzo is employed as a naturally robust and beautiful anchor feature of the countertop.

Bird back bar: spirit bottles lit on perforated backlit shelving
Bird bar detail: brass panel beside timber slats under a speckled terrazzo top Bird dining room: timber tables and tan leather chairs beside a potted palm and a red neon arrow
Bird seating detail: tan leather stools with black steel frames beside timber slats Bird bartender: pouring a spirit at a timber bar with a terrazzo top and backlit shelves
Bird dining room: curved tan banquette and wall lights on dark acoustic panels

“The material palette was chosen to create the warmth of a small venue in what is a modern and unassuming building.”

Bird booth detail: round wall light above a tan banquette and a bottle on the table
Bird food spread: fried chicken and sides on a timber table beside a red cocktail
Bird kitchen: cook tipping spice from a glass into a steel bowl under warm light
Bird dish: vegetable and tofu salad in a dark bowl beside a plate with grilled lemon
Bird dining room: tan banquette and dark tables under two round wall lights
Bird interior: terracotta-walled corridor leading to a kitchen with timber cabinets
Bird interior detail: terracotta wall with a perforated panel and a round wall light
Bird round sign: glowing Brunswick Bird logo on a dark circular panel with a warm glow

Marketing

The brand identity created for Bird by Hachem builds an elevated positioning for the venue. The graffiti-style graphics reflect the inner-north location of Bird and are designed to communicate energy and a dynamic vibe.

The loose font treatment of Bird’s gold typographic logo demonstrates friendliness and shows the venue doesn’t take itself too seriously.

Bird artwork: three framed ink paintings of a rooster, a cocktail and a chicken on a wall Bird mural: ink rooster and cocktail artwork in red and grey on a dark wall with a passer-by
Bird menus: ink-illustrated printed menus with rooster artwork on a timber table Bird signage: long corridor with ink rooster prints and a large Bird logo on dark panels
Bird website on a desktop monitor and phone: bar photo, headline Bird is a big-hearted bistro Bird cocktail: pale green coupe with an herb garnish on a terrazzo bar top
Bird cocktail: amber drink in a rocks glass beside a plate of food on timber
Bird tap pour: hands drawing a pint from a brass tap in a warm-lit bar
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