Giammarino
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Bringing an all-new brand to life.
Giammarino Wines was created from the ground up with the goal to impart instant credibility in a crowded marketplace.
ABRUZZO
COAT OF ARMS
The sections stand for the snow,
the woods, hills and the sea of Abruzzo.
TOWER
The tower is very much like a castle,
it is an emblem of grandeur and of society.
It is also a symbol of the defence and an individual fortitude.
WOLF
The wolf means valour and guardianship.
Wolves were also considered a noble and
courageous animal, and appeared
on crests of numerous noble families.
GRAPE
Symbolic meanings for grapes include
charity and abundance.
Abruzzo Coat of Arms
Abruzzi (Abruzzo) is a region in central Italy. Its western border is less than 80 kilometres due east of Rome and it lies between Marche, Lazio, Molise and the Adriatic Sea. It is actually considered part of Southern Italy, a vestige of Abruzzo’s historic association with the Kingdom of the Two Sicilies. Its capital is L’Aquila.
A flag was adopted on 21 May 1999. With a gold bordered shield and green and blue stripes, its colours stand for the snow, the woods and hills and the sea of Abruzzi.
Marketing
Combining a recognisably Italian brand name with the concept of a traditional family coat of arms was central to amplifying the agreed brand pillars of knowledge, passion and tradition. Crest-like elements were stylised in modern-looking iconography for a contemporary context.
“Crest-like elements were stylised in modern-looking iconography for a contemporary context.”
A customised typeface was created and
the family’s
winemaking credentials were referenced in the tagline. The
finished effect was one of a highly considered and credible
brand with all elements working to attract wide appeal.
“Combining a recognisably Italian brand name with the concept of a traditional family coat of arms was central to amplifying the agreed brand pillars of knowledge, passion and tradition.”
