Amphora

Breaking new ground in Docklands

The Docklands stadium has undergone a revitalisation programme that has transformed it into a seven-day-a-week community meeting place. The business imperative for Amphora is to leverage the existing event-going customer base while being an attractive destination for a wider audience.

Amphora bar: tall view of a curved fluted green ceiling above a dark bar counter

The richness of the space and progressive culinary offering ensures that people will never forget their experience.

The success can be attributed to our unapologetic design choices. These included a ceiling inspired by traditional amphora wine vessels, serving as a catalyst for the brand's identity but also acting as a remarkable piece of sculptural art. The aperture of the ceiling was meticulously crafted to create an illusion of infinity, adding to the overall visual impact. Additionally, we incorporated an expansive hand-painted scalloped wall mural inspired by Umbria, Italy, and deliberately employed chiaroscuro lighting effects through careful selection of materials, colours and lighting techniques, crafting a distinctive and captivating atmosphere.

Amphora corner: dark green wall with a sconce and a marble sideboard holding flowers

Amphora booth: green banquette and round table against a floral print wall

Amphora cocktail: coupe with a cherry garnish on a round brass-rimmed bar top

The booth areas have been deliberately elevated to provide an ultra-premium dining and drinking experience within this dramatic dining hall. There is little doubt these will be much sought-after areas, offering incredible material finish and sensual lines that scream opulence.

Amphora table: round table and stools in front of a floral print curtain in low light

Amphora corridor: striped stone floor, wall sconce and a black pedestal basin

Marketing

Amphora's marketing branding draws inspiration from interior design, particularly the architectural lines of ceiling structures. The developed icon reflects this, forming a unique shape that resonates with the environment.

The colour palette features soft velvet tones of deep greens, establishing a strong connection with the natural surroundings. This approach nurtures a refined and elegant aesthetic. The branding is carefully crafted to ensure a polished and professional appearance that communicates quality and sophistication.

This combination of elements creates a distinctive identity that highlights creativity and cultural sensibility. Ultimately, Amphora's branding radiates a classy atmosphere, appealing to a discerning audience.