Justin Caddeo

Creative Director

+ My Story

Justin once wanted to be an F1 driver. That didn’t
eventuate, but since then he has created an impressive
body of work; much of it, to be fair, thanks to countless
hours in the gym. A fear of skydiving hasn’t held back
Juzzie’s dream to be an Olympic diver, but little slows
him down when there’s a chance to take off his top.

Joe Cornetta

Director

+ My Story

Joe’s favourite city is New York, he speaks fluent Italian
and his father-in-law was a tailor to Hollywood leading
men Gregory Peck, Tony Curtis and Burt Lancaster.
But that’s about as civilised as Joe gets, with weekends
finding him cheering on Collingwood with all the class
of an angry criminal.

Fady Hachem

Principal Director

+ My Story

As a dedicated martini lover and Aston Martin driver,
Fady is certain it’s only the lack of a full head of hair
that holds him back from being the next James Bond.
Fady has an irrational fear of retirement but if ever he
does ride off into the sunset, it’ll be to the tunes of
Whitney Houston.

Alicia Lynch

Interior Design Director

+ My Story

For some, it’s a Datsun 200B. For others, a Ford Laser
GL hatch. But Alicia’s first car — a custom-painted
Chevy S-10 with a butt kicking sound system — is on a
whole different level. Alicia also knows how to tap
dance, which is both a lovely pastime and a handy skill
for high pressure client meetings.

Dale McDougall

Associate

+ My Story

Dale has always wished he was in Bon Jovi.
When Richie Sambora left the band in 2013, an opening
presented itself but, sadly, Dale is still waiting to get
the call up. In the meantime, he practices the talk box
opening to Livin’ On A Prayer and terrorises the staff
at our city studio as the resident office DJ.

Emil Peric

Associate

+ My Story

In a past life, Emil played drums in a heavy rock band
so it’s little wonder the skill he most wishes he had is to
play guitar. Emil is semi-fluent in Croatian with a talent
for impersonations, but it’s not known if he has ever
combined the two. Hit maker Gotye was somebody that
he used to know.

Shaped by stories

A great story
is one that is
well told.

It will usually contain elements of drama and levity. Details, both subtle and significant, will be teased out as the narrative unfolds. As a means of gaining wisdom, sharing experiences and conveying ideas, story telling has been a central characteristic of every single race, culture and religion since the dawn of humanity.

Our stories define us. And we never cease being interested in the stories around us: those of our families, our friends, and our community. Stories are the glue that connect us.

Good brands have stories, too. Stories that help create understanding and generate belief, ultimately occupying a place in the mind of a customer. A good brand knows this, and its custodians are forever adding to its story in an effort to make it ever more compelling and relatable.

At Hachem, we hold stories — our ability to recognise, add to and tell them — as our most precious asset. It is what sets us apart from our competitors. While they are merely builders, designers and architects, we are something much richer.

Fady Hachem

Principal Director

As founder of the company, Fady's ethos has been to advance his practice by cross studying the disciplines of architecture, interiors and branding to offer his clients a complete solution. His approach is founded in extensive research and derived from years of experience within the design industry. Regarded as the Baz Luhrmann of the design and architecture industry, Fady energises and inspired his team to deliver world class solutions.

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Joe Cornetta

Director

A partner at Hachem, Joe has made a vital contribution to Australian residential architecture across 30 years of practice. With works to his credit in excess of $1b in value, Joe has been involved in more than 800 residential developments. In addition, he has had deep exposure to the infrastructure sector and is renowned for his expertise in business strategy and client liaison.

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Alicia Lynch

Interior Design Director

Alicia is at the forefront of modern interior design, having amassed an impressive portfolio of large commercial, residential and international hospitality projects to the value of more than $500m. Alicia holds a Bachelor of Fine Arts, Interior Design, from Kendall College of Art & Design in the US. A director at Hachem, she has more than two decades local and international experience including prominent roles in Asia.

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Justin Caddeo

Creative Director

With more than 20 years' high-level advertising and design experience, Justin is a director and design leader at Hachem. He has created landmark work for a wide variety of commercial and hospitality projects and is known for his ability to amplify brand values with sophisticated visual treatments. Justin has a passion for leading start-ups through the often-complex brand development process.

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Dale McDougall

Associate

Dale is a registered architect in the United Kingdom and a Royal Institute of British Architects award winner. Before joining Hachem he practiced in Europe where he developed a fine reputation for his work on high profile hospitality projects. A rising star in the architectural world, Dale studied at the University of Newcastle and the Royal College of Art in Edinburgh.

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Emil Peric

Associate Architect

A design leader at Hachem, Emil is a registered architect with impressive credentials in the large residential and hospitality spheres. Underlining his assiduity for detail is Emil's noted expertise in contract administration. He holds both a Bachelor of Arts - Architecture from Deakin University and a Bachelor of Architecture (Honours) from Deakin University.

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Harold Trappe

Project Architect

Tyron Nohr

Project Architect

Justin Moore

Project Architect

Timothy Sak

Project Architect

Wai Yeen Yip

Project Architect

Alan Ng

Project Architect

Jack Mansfield-Hung

Graduate of Architecture

Miki Ueda

Graduate Architect

Szeharlaigne Yen

Graduate Architect

Chris Bramham

Graduate Architect

Jospeh DiBenedetto

Graduate Architect

Jovanco Markoski

Draftsman

Airlangga Giamsyah

Revit Draftsperson

Donna Fletcher

FF&E Manager

Kevin Shen

BIM Manager

Laura Lenouar

Senior Interior Designer

Zack Bok

Senior Interior Designer

Sam Hepburn

Interior Designer

Noel Pollara

3D Designer

Simon Maiorana

3D Director

Marc Centofanti

Graphic Designer

Sharon Hachem

Graphic Designer

Melissa Bonadio

Finished Artist

Rian Geofandy

Web Developer

Joe Vittorio

In-house Photographer

Jaime Lamb

Senior Administration Officer

Ryan Ogden

Studio Manager

Valentina Manno

Administration